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The first rule of gift giving is the oldest one in the book: It’s not about how much you spend that makes it memorable, but the thought and care you put into picking it. Whether you’re shopping for a special occasion—from a milestone anniversary to another birthday—or picking up a gift just because, there are plenty of surprisingly upscale gifts under $20 you can give.
The best affordable gifts all have a touch of something personal (even the best gifts on Amazon). If someone you love is moving to a new home, consider giving housewarming necessities like charcuterie knives or fragrant candles they can display during their first dinner party. If you’re shopping for someone whose entire personality is working out, fitness gifts like a massage roller or sporty crew socks are foolproof additions to their gym bag. If they’re a frequent flier, look for elevated travel accessories, like a portable diffuser or customizable luggage tag, to take their carry-on up a notch. And for the person who seems to have everything already, you can’t go wrong with dainty necklaces or soothing beauty accessories.
Ahead, shop 40 great gifts under $20 that are sure to please anyone on your list—and secure your position as the best gift giver in your circle.
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