According to the survey “Fashion for second-hand shops”, conducted in 2022 by LESS GROUP as many as 69% of Poles shop in thrift stores. It turns out that such places are mostly visited by youngsters – the survey has revealed that 83% of people under 25 buy second-hand clothes.
“LESS” is not the only platform that observes this market (and operates in it). There are: UAE-based – sic! – BFL Group, Australian Best&Less, SecondHandy, ThredUp and numerous other sites, scattered across the Internet. And if to take into account the simple corner shops of the “at Zosia and Klaudia’s” type, a series of racks full of interesting-looking, clean and pressed, and often labelled clothes, there is serious competition for boutiques selling new rags, often of inferior quality to those used ones, for peanuts.
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Research carried out in Poland over the last two years shows that people shop in thrift stores for economic reasons (70-88% of consumers), as well as out of regard for the opportunity to get a good deal on branded or rare garments (75%), and high-quality products (63%). Concern for the environment is also growing in importance (54%).
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By Magdalena Kawalec-Segond
Translated by Dominik Szczęsny-Kostanecki