When it comes to the generational divide, Gen Z was found to be more likely to buy luxury goods online (28% vs. 15% overall), and be more loyal to brands they shopped in the past year (41% vs. 23% overall). Gen Z is also more likely to factor sustainability into buying decisions (64% vs. 25% overall).
“Despite the rising cost of living, we continue to see strong interest in shopping for the upcoming holidays, though brands should note the anticipated behavioral changes related to shopping timeframes, generational mindsets, and expectations for intertwined online-offline customer experiences,” Brian McGlynn, General Manager of commerce at Coveo. “As economic conditions continue to fluctuate, we believe retailers must keep up with shopper behavior trends and test assumptions to keep the customer experiences relevant at all times and the focus on profitability and performance will be even more necessitated.”
Coveo’s 2022 Holiday Shopping Report can be found here.
Tech trends with the most momentum include:Self-ServiceAs the workforce shrinks and minimum wage increases (up to $25 per hour in some regions), companies are
Bandai Namco announced during the Post-Release Roadmap livestream on Tuesday that the Tekken 8 game will add a Tekken shop with free and paid additional conten
World of Goo 2 was quite a surprise reveal late last year and now it actually has a released date, although it won't be on Steam. The developers today announ
An unnamed specialty grocery store is set to take over a large space at Sparks Crossing in Spanish Springs that is being vacated by World Market.Is Sparks getti