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As an entrepreneur, you’re inherently always busy. You’re constantly on the go, whether you’re trying to spark new business or putting out fires for your company. Even when you come home tired from a busy day, you’ll check your emails again and work a little more. Then you get up and do it again the next day.
Over the years, surveys have shown that business owners put in much more than a 40-hour week — often 50 or 60 hours. And while you may have lots of great ideas to grow your business, it’s likely that you have a lot less time to execute them. While it’s a true labor of love, it often feels like being on a hamster wheel.
Unfortunately, these are all symptoms of being lost inside your business. It’s something all entrepreneurs feel at one point or another, but it’s a sign to stop getting lost in the day-to-day hustle and work on your business. This feeling can sometimes bring anxiety, worry and even a loss of motivation.
Dedicating time to working on your business is essential, and it looks different for every entrepreneur. Let’s take a closer look at why working on your business is so important and how to execute this practice.
Related: To Level Up, You’ll Need to Take a Step Back
It’s up to company leadership — likely you — to set goals, consider the future and find solutions for friction within the business. You’re responsible for the big picture. You will be more genuinely motivated to grow your business than anyone on your team. But if you’re focusing on daily tasks instead of strategizing for future success, the company could suffer in the long run.
Instead of handling the regular tasks, start delegating them to other team members so you can spend time on projects that lend themselves to the larger picture. Having the ability to trust others to get things done is essential for the longevity of your business.
If you get burnt out, you won’t be able to lead the company! Although it may take some getting used to, it’s a necessary move to keep your business on the right trajectory.
Related: Work On–Not In–Your Business
Working on your business will look different from completing daily tasks of working with customers, managing employees or updating your website. Instead, you’ll:
Related: Lessons From Famous Founders: When It’s Time To Take a Step Back
As a business owner, it’s not easy to keep your hands off what’s happening with the company every day. After all, you’re the one who cares the most about the success of the business. But in the long run, dedicating time to working on your business — instead of in it — will lead you to a more fulfilling, profitable and enjoyable business and life.
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