It’s a done deal. Announced a few months ago in an interview with fashion business media, Jerry Lorenzo, the founder and creative director of Fear of God, will bring a fashion show to his hometown of Los Angeles on April 19.
The designer has chosen the site of the Hollywood Bowl; a symbol of culture in Los Angeles built in 1929 as outdoor amphitheater with more than 17,000 seats. Since then, it has played host to the biggest international stars, including Frank Sinatra, Bob Dylan, Diana Ross, Björk or The Rolling Stones.
While no information was communicated regarding public access and how Lorenzo should fill the place, Fear of God is not the first brand to invest in the Hollywood Bowl. In 1993, Calvin Klein had already gone hard by inviting more than 4,750 people to its epic show, where 350 models had paraded.
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