Brittany Dawn Davis, a North Texas fitness influencer accused of deceptive business practices, will pay $400,000 to the state as terms of a settlement reached.
Davis sold online fitness packages to thousands of customers through her business, Brittany Dawn Fitness, but in the lawsuit filed against her, the state alleged these plans were not individualized and Davis did not provide promised coaching and check-ins.
Davis led clients to falsely believe she was trained to treat customers with eating disorders, and in some cases provided weight-loss plans to clients needing to gain weight, the lawsuit said. She also unlawfully charged shipping fees for fitness plans sent over email, according to the lawsuit.
Davis will pay $300,000 in civil penalties and $100,000 in restitution through 36 monthly payments.
The settlement says Davis and Brittany Dawn Fitness cannot offer or sell nutrition or fitness plans that include personalized nutrition assessments, one-on-one coaching, personalized workout routines and daily or weekly check-ins unless these services are actually provided to customers.
Additionally, Davis cannot represent she has special knowledge or training to address eating disorders when she does not, and cannot charge shipping goods or fees when a service is delivered over email, according to the settlement. Davis will have to pay an additional $131,320 in attorney’s fees if she does not comply with these stipulations.
This has been ongoing since the Texas attorney general’s office started to receive complaints in 2019.