Do you vote with your pocketbook? An increasing amount of Americans are using their spending power to voice objections to corporate wokeness. Bud Light is probably the most prominent example. Some “genius” at Anheuser Busch decided a deal with transgender activist Dylan Mulvaney’s celebrating “365 Days of Girlhood” was smart marketing by Bud Light. It’s been a total disaster.

“This is probably the biggest controversy we’ve seen in a long time,” said Beer Business Daily editor and publisher Harry Schuhmacher. Despite the company acting quickly to penalize the employee responsible with a “leave of absence,” firing the ad-agency involved, proactively apologizing and over communicating to their distributors, many Bud Light buyers are boycotting the brand.

Sadly, there are reports of Bud Light delivery drivers being flipped the middle finger and vendors have been called slurs. Many of the beer distribution companies say they have been put in an unwinnable position by Anheuser-Busch, which has seen sales of its top brand fall six consecutive weeks since the April 1 tie-up with the trans influencer. Bud Light sales dropped 29.5% just in the latest week of sales figures released.

It’s sad that the rank and file workforce is impacted by dumb decisions by the corporate honchos. But obviously the customers feel the need to send a message, loud and clear, to companies that make decisions they disagree with. How else do you fix stupid if not by carefully choosing wisely how and where to spend your hard earned money? I sense a keen awareness among consumers, especially God-fearing, freedom-loving conservatives. We’re tired of having woke agendas crammed down our throats.

I’m not a big drinker, but I enjoy a beer or two on occasion. The only beer I drink is Bud Light. Once the company owned up to the mistake and made the changes I mentioned, I was back. I was flabbergasted at how many people gave me grief for ordering a Bud Light. This is real.

And we’ve seen numerous examples of woke decisions prompting boycotts.

Target hired a designer, Abprallen, who’s known for occult- and satanic-themed LGBTQ+ clothing and accessories. If you really need to hire that designer out of all the designers in this world to design clothing, you lost me as a customer forever.

I’m not alone, Target has lost $12.4 billion since this idiotic decision. Their Pride month specials include “Tuck friendly” women’s swimsuits, which allow biological males to conceal their private parts.

The North Face has lost customers over an advertising campaign featuring a drag queen. Rep. Lauren Boebert, R-Colo., said, “It’s time to boycott any product North Face has ever made.”

Most recently Chick-fil-A announced it’s making major changes to its charitable foundation, ending donations to two organizations that have been criticized for being “anti-LGBTQ”. Two incredible organizations, the Salvation Army and the Fellowship of Christian Athletes (FCA), are out. Why? Because both have taken biblical based stands on homosexuality and same-sex marriage.

It’s your money. It’s your values. Conservatives using our spending power to send a message is a powerful tool.

Scott Hennen hosts the statewide radio program “What’s On Your Mind?” On AM 1100 “The Flag”, AM 1090 KTGO “The Flag” and AM 1460 KLTC. Email him at

ScottH@FlagFamily.com

This column does not necessarily reflect the opinion of The Forum’s editorial board nor Forum ownership.