Morris and Haroutounian took a more obsessive interest in the show later on in life, as they started to research the looks and what they represented. There have always been iconic moments that live on in SATC lore, like Carrie’s oversized boyfriend white button up that she wore as a dress, that burned-in-the-brain tutu, or the aforementioned Dior newspaper dress that sold for over $16,000 at auction in November. But Haroutounian looks beyond many of these hyped-about moments, and painstakingly researches the clothes. (In fact, Haroutounian notes that the auctioned newspaper print dress was not indeed the same dress that Bradshaw wore in the series. “Hers was a bit shorter,” she says.)
Haroutounian focuses on unearthing independent designers, such as Michael & Hushi, Pierrot, Robert Funk, and Sex and the City costume designer Patricia Field’s own eponymous label. She believes that the way Field integrated lesser-known designers into Carrie’s looks is what gave her a stylish edge – and allowed her to resonate culturally. “Patricia Field used so many independent designers on the show which helped define Carrie’s eclectic New York style. It was a direct interpretation of what she saw out on the streets and in the clubs,” says Haroutounian. “Her using designers like Michael & Hushi who created the lace dress she wears in the Los Angeles episode gave Carrie range. She wore whatever she wanted, however she wanted and that mentality has stuck with fashion lovers forever.”
Haroutounian connected with New York-based designer and artist Elisa Jimenez who created several strappy pieces on the show and remade Carrie’s legendary “naked dress”. Throughout Haroutounian’s research, she discovered that the runway show in season one, episode two, “Models and Mortals”, was Maja Hanson’s, the same designer responsible for Rose McGowan’s naked dress. There are also several designs by Pierrot, a knitwear designer of the late ’90s and early ’00s whose pieces appeared several times in the show’s run. “He was a knitwear designer who made really kinky pieces but also grandma knits,” says the dealer. Haroutounian also tracked down the iconic ruffle-trimmed, floral-embroidered white dress Carrie wears when she touches down in Los Angeles in season three, episode thirteen while wearing two different coloured heels. Haroutounian identified the dress as a piece by the label Michael & Hushi by Persian designer Hushidar “Hushi” Mortezaie and Michael Sears. A favourite of Patricia Field’s, the label’s designs have appeared in other episodes of the show.
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