La Victoria Bakery, one of San Francisco’s favorite spots for pan dulce, is having the grand opening of its new retail and production facility at 1565 Kirkwood Ave. in Bayview today from 1-6 p.m. 

Bakers and partners Laura Hernandez and Danny Gabriner, who acquired the 71-year-old business in 2018 from the Maldonado family, are excited to bring the famous variety of traditional treats to the city’s southeast, where they have had their production space since 2019.

Following a few confusing years after a tempestuous eviction from the original 24th Street spot and some time at a commissary kitchen, they say it’s a relief to have production and retail space on Kirkwood. They will also remain at their Capp and 24th Streets storefront. As of today, they will be open to the public for shopping from Monday-Fridays, 8 a.m-6 p.m., and Saturdays 8 a.m.-2 p.m.

“We want La Victoria to thrive,” said Gabriner, who also runs the bakery Sour Flour out of the location. “In our new space, there’s room to grow.”

At today’s grand opening, there will be music and activities for the public, “so people can see how pan dulce is made.

“It’s basically an open house — there will be plenty of drinks and pan dulce, and Sour Flour will have some bread and pizza.” 

Hernandez, La Victoria’s primary owner, is originally from Querétaro, Mexico, and started working for the bakery in 2007 sugaring and packaging up the famous pan dulce. Now, she does it all — driving the delivery truck around the city, managing employees and being a mother to the couple’s new baby.

“There’s many times she’s basically run the whole production,” said Gabriner, who helps out where he can.