Major League Cricket (MLC) has confirmed that Indian food brand Royal will be an official partner of the league for its inaugural season this summer.

Contract:

• Royal will sponsor the inaugural award for MLC’s leading run scorer for the 2023 season
• Indian food brand will also provide branded giveaways to fans
• Royal will also serve up distinctive South Asian dishes at select MLC matches

Context:

US-based Indian foods brand Royal becomes MLC’s first official partner. The league is the first professional Twenty20 cricket championship to be staged in the US, with six franchises competing in the tournament. With several major international stars participating, Royal will hope to gain brand exposure in both North America.

Comment:

“Royal has proven to be a strong supporter of American cricket sharing MLC’s long-term vision to build the sport for the vast community of fans of the game here in the United States,” said Justin Geale, MLC tournament director.

Coming next:

The first ever MLC match will take place on July 13th, with six teams competing in the first season.