“We are excited to bring our “judgement free” fitness experience to the Vernon community,” Candice Rogers, VP of Operations Canada at Ignite Fitness Holdings, a Planet Fitness franchise group, said. “We take a lot of pride in providing a high-quality experience at an exceptional value and a hassle-free, non-intimidating environment for everyone, no matter where they are in their fitness journey.”
Vernon has several gyms, yoga studios and small fitness studios, but Rogers feels the market for Planet Fitness leaves room in the market.
“Well, 80 per cent of people have never been to the gym, so we cater to that first-time gym goer. Sometimes taking that first step and getting into the gym is the hardest step and that is where Planet Fitness comes in with the judgement free zone, no matter where they are in life,” Rogers told Vernon Matters.
The gym discourages behaviour that sometimes stops people from going to a club for the first time.
Memberships start at $15 a month plus a sign-up and annual fee, while an enhanced membership, “The PF Black Card membership,” is $29.99 a month. That includes additional amenities such as the ability to bring a guest every day at no additional charge, and access to tanning, massage chairs, hydromassage, red light therapy and a wellness pod.
As part of the grand opening, Spirit North was presented with $1,000 by the business. The non-profit group gets Indigenous youth into outdoor activities.
Founded in 1992 in New Hampshire, Planet Fitness has more than 18.5 million members and 2,498 locations in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia.
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