Jewelry giant Pandora is investing in an integrated business planning technology solution to enhance its global digital transformation initiatives.
The jewelry company has partnered with o9 Solutions and is positioning the investment as a crucial next step in its aim to overhaul its global planning and merchandising infrastructure.
The brand expects the elevated integration capabilities will enable it to address various planning needs across manufacturing, supply chain, and retail within a single platform and data model.
Investing to Scale
Given the breadth of Pandora’s reach – 6,800 points of sale and 2,400 stores across over 100 countries – the company needed a more connected, robust digital suite, one that would encompass end-to-end planning and streamline processes from manufacturing to supply chain and retail sales.
Founded in 1982 in Copenhagen, Pandora made its name by providing luxury goods at a more accessible price point. It stands as the world’s largest jewelry company by volume, generating approximately $3.2 billion in sales last year.
The company’s growth was propelled, in part, by the introduction of the revamped charm bracelet in 2000, which reportedly contributes to 70% of its total sales. Additionally, the appointment of former P&G exec, Alexander Lacik, as the CEO in 2019 has played a key role in Pandora’s digital transformation journey.
Following Lacik’s appointment, the company doubled down on its tech investments, launching a lab-grown diamonds collection last year and, in 2021, testing experimental store layouts to offer more personalized and omnichannel shopping experiences.
With this latest investment, Kristofer Löhmos, SVP, global merchandising at Pandora, emphasized the critical role of integrated business planning in ensuring optimal product availability for its global consumer base.
“In today’s highly competitive and rapidly changing business environment it is critical to meet consumers’ needs by having the right product in the right place at the right time,” Löhmos shared in a statement.