LEGO placed a real Land Rover Defender on a hilltop in an unnamed location to transform it into the ‘store’.
The stunt forms part of an advertising campaign by the Danish toy production company for its new LEGO Icons Classic Land Rover Defender 90.
It has been timed to celebrate the 75th anniversary of the iconic British brand, the 2,336 piece set is based on the classic design of the Land Rover Defender from 1983 to 2016.
READ MORE: Scottish Highlands named among world’s best places to visit for 2023
LEGO teased “the hardest to reach Lego store in the world” via a 30-second video on Twitter featuring a backdrop of aerial views of the Highlands.
The tweet was captioned: “I guess you could say … this store kinda went a little off-road. Any wild guesses what one might find in this store?”
I guess you could say … this store kinda went a little off-road. Any wild guesses what one might find in this store? 😉 pic.twitter.com/tBKgmYAdqy
— LEGO (@LEGO_Group) March 14, 2023
A follow-up video saw adventurer Raha Moharrak, the first Saudi woman to climb Mount Everest and the Seven Summits, and Scottish extreme locations expert Aldo Kane traverse off-road tracks and obstacles to reach the ‘store’ before they attempted to build the new set on the hilltop.
Google has once again sought to overturn a €2.4 billion ($2.6 billlion) fine imposed by the European Union in 2017 after it foun
Amazon said it plans to add 250,000 US workers for the holiday shopping season, 67 per cent more than the number of people it hired for the past two year
Administrators said today, Tuesday, that 111 more stores will serve customers for a final time next week. The firm will close 37 stores after trading on
At Amazon, we love innovating on behalf of our customers and pushing the boundaries of what’s possible. From the day we opened our first Just Walk Out technol
