Travel tech firm Snowfall has expanded into the Australian managed travel sector with two TMCs agreeing to offer its new Junction One booking tool to clients.
Junction One tool uses technology first developed by PSNGR1 as its “backbone”, following Snowfall’s acquisition of struggling PSNGR1 last year.
Following last month’s launch of Junction One, Snowfall has announced deals with two TMCs in Australia to provide the platform to clients: global TMC Traveltrust, which launched operations in Australia earlier this year, as well as MP Travel, acquired by the Gray Dawes Group in January.
Stefan Cars, CEO and founder of Snowfall, described Australia as a “strategic growth market with significant potential” – business travel in the country rebounded to 90 per cent of 2019 levels in 2022.
“The market has shifted post-Covid and our Junction platform is uniquely positioned to support these stakeholders, providing a scalable source of competitive advantage and enhanced revenue for agencies, while giving corporates and travellers greater choice, control and confidence,” added Cars.
Gray Dawes first started offering the PSNGR1 tool to its corporate customers in the UK last year and is now working with Snowfall to provide the rebranded Junction One platform to clients.
Warren Dix, chief commercial officer at Gray Dawes, added: “We’re excited to be further deepening our relationship with Snowfall – we have ambitious plans and need similarly ambitious partners to support our local and global aspirations.”