BRENTWOOD, Tenn. – PrideSports® congratulates the winner of the 2024 Waste Management Phoenix Open this weekend.
An unusual 4 days of golf in the desert led to a new champion at the 2024 Waste Mangement Phoenix Open after he finished as runner up in 2023. The four-time PGA Tour winner bookended his tournament in impressive fashion with an opening round of 60 and shooting three under par on the final stretch of 4 holes to force a playoff. After two playoff holes, “The People’s Open” victory was secured.
The eventual champion trusted Adidas Thintech spikes in his Adidas shoes to propel him to victory, making him the fifth consecutive PGA Tour winner to trust replaceable traction. For the tournament, 32 of the top 38 finishers chose replaceable traction over a spikeless alternative.
“It was another competitive weekend in professional golf.” Said Joe Henderson, President, PrideSports. “Golf season is ramping up and we’re excited about the level of competition and parity at the top of the leaderboard each week. One common thread amongst the field is the reliance on our products and we’re thrilled to be able to continue supporting the top athletes in the sport.”
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 rounds. The Tour Flex Pro can be found at Softspikes.com and major golf and sporting goods retailers nationwide.
For more information on Tour Flex Pro, visit www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
 Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.