Social media companies don’t want to be ‘social media’ any…

Posted by February 8, 2024

Analysis “Less social media. More Snapchat.” That is the tagline of Snap’s latest marketing campaign. Launched last Friday, activit

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GroupM forecasts 2024 ad revenue slowdown – The Media Leader

Posted by December 4, 2023

In its latest forecast, GroupM maintained its global ad revenue growth estimate at 5.8% to $889bn in 2023. WPP’s investment arm now est

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Will Justin Cochrane be Clear Channel’s last UK and Europe…

Posted by August 22, 2023

The Media Leader Interview Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would

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