is launching a new initiative to raise awareness about the connection between the clothes and the skin. The campaign includes a partnership with fashion expert Hillary Taymour, designer and founder of Collina Strada,
and board-certified dermatologist Dr. Sapna Palep.
When fabrics interact with skin that has a compromised skin barrier, it can lead to irritated skin or skin conditions such as contact dermatitis or even textile contact dermatitis. During the winter, those with sensitive skin may experience flare ups. This can be due to colder temperatures, wind, low moisture in the air and fluctuating body temperatures, but also the interaction between the skin and certain fabrics, according to Cetaphil.
Skin sensitivity affects approximately 70% of individuals worldwide and this can manifest itself in an array of unpleasant skin irritations. Also, when skin is dry, it can become more sensitive and prone to react because the skin barrier is interrupted. Cetaphil’s formulas defend against five signs of skin sensitivity—dryness, roughness, irritation, tightness and weakened skin barrier.
“Scientific research is foundational to everything we do on Cetaphil. That includes testing our products on thousands of sensitive skin sufferers. Our research has shown that sensitive skin needs extra care, which can even make picking out clothing fabrics a challenge. As a scientist, I love being a part of helping people live better lives through healthier skin. Our clinical data has shown that Cetaphil products help restore and rebuild the skin moisture barrier, helping to reduce skin aggravation. This ultimately helps people feel comfortable in their own skin_and their clothes,” said Matthew Meckfessel, PhD, medical affairs director, Galderma.
Dermatologist & Designer Insight
“I look forward to partnering with Cetaphil to help raise awareness of the connection between the clothes you wear and the skin you’re in, and how hydrating the skin with Cetaphil before getting dressed can help support the skin barrier,” said Dr. Palep at Spring Street Dermatology. “Sensitive skin requires added care, especially in the winter months, and products specifically designed for it. Cetaphil’s moisturizers are backed by scientific research and clinical studies to ensure an effective blend of ingredients for sensitive skin.”
NYC-based and manufactured fashion house Collina Strada produces its apparel in in small batches and prioritizes sustainable fabrics. As a fabric expert and designer and founder of the brand, Taymour will weigh in on her expertise with fabrics, sharing her must-have sensitive-skin approved styles, according to Cetaphil.
“My clothing uses fabrics like recycled cotton and rose sylk, both of which are soft and wearable for all skin types, but especially great for those with sensitive skin. I’m thrilled to partner with Cetaphil to showcase some styles that are great options for sensitive skin, because helping my clients feel both confident in clothing and in their own skin, is always my end goal,” said Taymour.
Cetaphil is also partnering with fashion rental service Rent the Runway; for a limited time, select customer orders will come with samples of Cetaphil Moisturizing Cream.