Responsible gambling research continues to develop as Problem Gambling Awareness Month comes to a close. But a new study aims to use customer payment behavior to try and help identify potential problem gambling behavior.
Conducted by the University of Nevada, Las Vegas International Gaming Institute (IGI), the comprehensive study identifies various payment behavior clusters from data provided by Sightline Payments.
Sightline is a leading digital payments provider and mobile app developer for the US sports betting and casino markets.
According to the research, IGI’s Payments Research Collaborative studied data from gambling payment companies to better understand how payment behavior can support responsible gambling efforts.
In a statement, Dr. Kasra Ghaharian, Senior Research Fellow at IGI, said:
“As digital payments have helped fuel the immense growth of online sports betting and online casino, understanding how digital transaction data can identify potentially harmful behaviors is critical for helping people wager responsibly.”
Sightline provided data from nearly 100 million transactions across the full spectrum of gaming options. Payment transactions submitted came from:
One goal was to see whether or not researchers could differentiate between thousands of customers by using transactional data. The result showed: “Over 88% of customers exhibited patterns of behavior that were not suggestive of any unsustainable or harmful behavior.
Within the remaining 12%, researchers found three clusters of behavior that exhibited payment behaviors that may represent customers who are at potential risk of experiencing harm.”
IGI researchers used deposits and withdrawal variables to describe each customer’s payment behavior. Some, but not all, of the variables used include:
Researchers then used a machine-learning algorithm to group similar customers based on these payment behaviors. As a result, the following clusters were identified:
Omer Sattar, Co-CEO & Co-Founder at Sightline, said:
“Sightline’s collaboration with IGI and Dr. Ghaharian on this study is critical to understanding the role that payments play in identifying problem gambling markers of harm. This research will serve as a foundation to build next-generation solutions that help identify customers who might have issues with their gambling behavior.”
Ghaharian said she was thankful for the chance to work on such a meaningful project. “I want to thank Sightline for the opportunity to work on such an important project. These findings will be critical for building interventions for people who have or might develop a problem.”
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Posted on: February 29, 2024, 04:24h. Last updated on: February 29, 2024, 04:24h.
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