In a world where fashion is often synonymous with excess and disposability, a transformative wind of change is sweeping through the industry.
We find ourselves at the precipice of a fashion renaissance, where sustainability takes centre stage, and conscious practices are becoming the norm. This last week has shown how the hierarchy of the apparel and garment industry’s supply chain has led to this ongoing sustainability revolution.
At the end of the chain lies discarded textile produced by the fashion industry and a large portion of it either ends up in landfill, gets incinerated or leaks into the environment. In a monumental move, EU countries made headlines by spearheading a ban on the destruction of unsold textiles. This decisive action marks a turning point in the industry’s fight against waste and environmental harm.
By prohibiting the disposal of unsold garments, EU countries are reshaping the fashion landscape, encouraging circularity, and promoting innovative solutions such as recycling and upcycling. This united front sends a powerful message that the days of fashion’s wasteful habits are numbered.
Dr Sheng Lu, associate professor in the Department of Fashion and Apparel Studies at the University of Delaware, believes, in response to the new rules, fashion companies are likely to continue to expand their second-hand clothing businesses, increasingly use recycled textiles in their products and offer services like apparel repair.,
Lululemon and Samsara Eco have increased their use of recycled material by unveiling their ‘infinitely’ recycled nylon and polyester to push the agenda of circularity and challenge the norms of production. Together, they have harnessed the power of advanced recycling technologies to transform discarded materials into high-quality fabrics.
With each thread of ‘infinitely’ recycled fabric, they dress the world in a sustainable style and challenge the conventional norms of production and consumption. By reintroducing these recycled materials into their production processes, they are reducing the reliance on virgin resources.
By incorporating eco-friendly fibres and implementing responsible production processes, Crystal International is setting new benchmarks for sustainable fabric manufacturing. Its efforts minimise the environmental footprint and position Vietnam as a global hub for sustainable textile production.
These industry experts paint a portrait of a future where fibre-to-fibre recycling is achieved at scale by 2030. The canvas is coloured by the collective efforts of EU countries, as well as companies like Lululemon and Crystal International that have challenged the industry to transcend its wasteful habits and embrace sustainable practices.
Together, they give hope, aligning their intentions and actions to create a closed-loop system that will breathe new life into discarded textiles.
Brands in the fashion and textiles industry need to realise the potential of the metaverse is huge and it could even replace physical fashion stores in future, suggests Roberto Prato di Pamparato, founder and CEO of metaverse client consultancy, Art of NFT.